first_img Triple H Facebook WWE & ABG issued the following press release:ABG AND WWE® LAUNCH TAPOUT™ JOINT VENTURENEW YORK AND STAMFORD, CONN., March 25, 2015 – WWE (NYSE: WWE) and Authentic Brands Group, LLC (ABG) today announced a joint venture for Tapout™, a newly repositioned fitness lifestyle brand. Tapout™ is now the official fitness and training partner of WWE, and will be integrated across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital, and social media.“Tapout was ABG’s first acquisition and it continues to be a global brand with strong sales and blue chip partners all over the world. We have a very strong commitment to the brand’s ongoing success,” said Jamie Salter, Chairman and Chief Executive Officer of ABG. “WWE is a media and entertainment force and we are excited to partner with them on Tapout’s future growth.”“WWE is always looking for new opportunities to partner with best-in-class organizations, develop new products for our fans and drive shareholder value,” said WWE Chairman & CEO Vince McMahon. “This joint venture aligns with our strategic approach, and we look forward to building the Tapout brand.”As part of this strategic partnership, WWE will create new content featuring its Superstars and Divas in Tapout™ apparel and market the brand across all platforms. Tapout™ branding will also be featured at the WWE Performance Center in Orlando, Florida, and all performers, trainers, and staff will be outfitted in Tapout™ workout apparel.“WWE’s expansive reach provides a global platform to broaden Tapout’s presence and consumer base,” said Nick Woodhouse, President and Chief Marketing Officer of ABG. “This is a powerhouse pairing given the synergy between Tapout’s brand promise to be the premiere hard-body fitness brand, and WWE’s commitment to training and fitness.”“Combining ABG’s strengths in retail brand development, licensing and distribution with WWE’s marketing expertise, global reach and passionate fan base, makes for a powerful partnership,” said Michelle D. Wilson, WWE Chief Revenue & Marketing Officer. “The Tapout brand will enable us to expand into new product categories and further grow our current $1 billion consumer product retail business.”The next generation of Tapout™ preserves the original brand essence and drives a hard-body, fitness-centric message positioned around motivation, discipline and determination. An all new line of men’s and women’s performance apparel and accessories will launch at retail in Spring 2016. New Tapout™ branding and packaging will roll out in key categories throughout 2015 starting with beverages, supplements and fitness centers.Recommended videosPowered by AnyClipIs WWE Losing Its Audience?Video Player is loading.Play VideoPauseUnmuteDuration 0:29/Current Time 0:03Loaded: 100.00%0:03Remaining Time -0:26 FullscreenUp NextThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.Replay the list Seth Rollins Defends WWE On Two Separate Occasions Now Playing Up Next Now Playing Up Next Ronda Rousey On WWE: I Love This Job, But I Dont Need It Jason Namako RELATED ARTICLESMORE FROM AUTHOR NWA President Billy Corgan announces their first television tapings from Atlanta Pinterest Vince Mcmahon Videos Articles RAW Preview: Stephanie to make WrestleMania announcement, Live RAW Post-Showcenter_img Now Playing Up Next Now Playing Up Next Is WWE Losing Its Audience? WhatsApp Twitter WWE RAW Results – 4/1/19 (Stephanie McMahon’s to make WrestleMania announcement) Ronda Rousey Highlighting WWEs Problems Google+ Videos Articles Now Playing Up Next Roman Reigns is in Remissionlast_img

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