This year we expect the biggest Easter shopping weekend everPatrick Munden, Global Head of Retail at global ecommerce consultancy Salmon There are 29 per cent more discounted products available this Easter than there were last year, data from sales website Lovethesales.com shows. On average items are 35 per cent below their recommended retail price, 3 per cent lower than during Black Friday 2017 when the average discount was 32 per cent. This year shops will receive an additional Easter boost as pay day falls just ahead of the weekend. Experts at footfall monitor Springboard said footfall across the UK’s shops was 10 per cent lower than usual in the first half of this week, because people were putting off their shopping until the weekend. Paul Martin, UK head of retail at KPMG, said: “Given the dreary start to the year, and of course the havoc caused by the ‘Beast form the East’ which markedly put sales on hold, Easter is more important than ever for retailers. Based on the monthly like-for-like growth we have seen over the past five years, we could see a monthly uptick of 3 per cent again this year, with food and furniture likely to be the strongest performing categories.” Motorists have been warned to look out for traffic this weekendCredit:Jonathon Marks/Twitter/PA On online shopping boom is also expected to ensue with analysts at Salmon expecting the biggest Easter shopping weekend ever, with £100 million spent online over the four day period. Although Easter is catching up it is still dwarfed by Christmas spending with last year’s boxing day saw a record £1bn spent online. Currys PC World’s sale includes TVs, laptops, coffee machines and other small appliances with discounts of up to 52 per cent. And John Lewis is offering substantial discounts on Le Creuset’s Signature Cast Iron Casserole which is down from £149 to £119.20, as well as 20 per cent off a range of sofas and armchairs and lighting.Meanwhile in clothing Topshop has a pair of sock boots which have been slashed by 70 per cent from £36 to £10 as part of its Easter sale. The AA said that because Easter was so early, many were planning an extra holiday or visit family and friends, before going away again in the summer. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings. Good Friday is becoming the new Black Friday, analysis shows, as hard-pressed retailers are dropping prices by up to 70pc over the weekend.Experts are predicting a record Easter shopping bonanza with sales expected to rise by 3 per cent compared to last year for the sixth year in a row, according to consumer analysts at KPMG. After a period of weak sales shops are luring consumers back onto the high street in time for the four-day break with even bigger discounts than Black Friday, data shows.The British Retail Consortium said the influx of extreme Easter offers were “fundamentally shifting the traditional cycle of seasonal promotions”, as retailers struggled to entice customers.Six in ten retailers currently have items on sale according to analysts at IbisWorld, with stores including Argos, Curry’s Debenhams and Topshop deploying specifically named “Easter sales”. Stuart McClure, founder at sales website LovetheSales.com said there was a significant trend toward retailers trying to make Easter the ‘Black Friday’ for home products. Patrick Munden, Global Head of Retail at global ecommerce consultancy Salmon, added: “We have seen an growing trend towards event-based online sales extravaganzas such as Amazon Prime Day and Black Friday, where consumers are increasingly on the hunt for bargains at specific times of the year and Easter looks set to follow suit. This year we expect the biggest Easter shopping weekend ever.”Rachel Lund, head of retail insight & analytics at the BRC, said: “Today’s retail environment is tough. With the internet offering shoppers the ability to compare prices in an instant and only buying when they see a significant deal, retailers are having to respond quickly in offering discounts, fundamentally shifting the traditional cycle of seasonal promotions.”However families taking to the roads over Easter will find they are the busiest they have been for several years, experts warned, with congestion on the roads compounded by heavy snow. Some 26 million motorists are expected to take to the roads this weekend, almost double that of the last few years. But forecasters have predicted a wet and windy weekend and a severe weather warning for Monday, when most of the country due to be carpeted in up to four centimetres of snow.Martin Bowles, from the Met Office, said: “The heavy rain coming from the south will meet the cold air coming from the north and there could be significant snowfall in the Midlands, Wales and the north of England.”Bank holiday traffic is expected to peak today (SAT), with two thirds planning a car journey, before soaring again on Monday as many head home. Traffic analysts Inrix said one of the worst times to travel will be between 12pm and 5pm on Easter Monday.Traffic hot spots are likely to include the M25 between Gatwick Airport and the M1, the M3 south west of London, the A303 near Stonehenge, the M55 between Preston and Blackpool, and the M53 between Liverpool and Chester, according to the RAC.Highways England said it had removed some 300 miles of roadworks. Warnings have also been issued about major disruption on train services.