first_img– to showcase Guyana to rest of world The Guyana Tourism Authority (GTA) on Thursday officially launched its new and informative destination website, geared at enhancing effective lines of communication within the Guyana Tourism Authority (GTA) and other supporting tourism bodies.The main aim is to elevate Guyana’s place in the global market, it has been revealed.The new app is expected to function as a hub of information, ranging from news to utility services, restaurants and entertainment spots.Business Minister Dominic Gaskin related that the purpose of the website is to promote and market Guyana as a tourism destination. He explained that while the app is still fresh, its contents must at all times be accurate and informative.Further, the Business Minister urged that the website’s contents must always be updated. “I must commend GTA for the launching of the website. It’s a great initiative, and I’m happy to be here for the launching,” Minister Gaskin noted.Director of Tourism, Brian Mullis, said the focus of the new app is to facilitate and showcase products that the country has to offer.For example, he noted, wildlife, safari, bird watching, community-based tourism, Rupununi Rodeo and sight-seeing are just few of the options visitors can choose from.While echoing the sentiments of Minister Gaskin, Mullis noted that even though a lot more work needs to be done, the GTA is committed to taking tourism in Guyana to another level.He thanked the Tourism & Hospitality Association of Guyana (THAG) for the efforts that contributed towards the development of the application.Mullis recently noted that the tourism sector has to focus on a more progressive and holistic approach to destination development, as the sector cannot continue to engage in ad-hoc tourism development.Mullis noted that there are also plans for foreign influencers to be flown into Guyana to experience the country at first hand.“We intend to bring in persons who focus on adventure, culture and nature to visit Guyana and experience it first hand, and write about it; because content is what is important,” he said.The GTA Director, moreover, noted that Guyana could cater for high end markets, but due to the high cost to travel to and around the country, emphasis would be placed on how to increase investments on tourism while at the same time recognising subsectors of tourism that are not currently part of the regulatory scheme.By doing so, he said, the aim is to raise the profile of the destination in the global marketplace, and to maximise the social and economic outcomes related to tourism for conservation aims as well. (Yanalla Dalrymple)last_img

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